You Need Not Wear Another Single Thing!

 "Bon Ton Lingerie Plastique and your frock - that's all!" 
"...does away with overlapping thickness of vest, girdle, brassiere, pantie or bloomer."
 No boning this must have been pretty daring. And not too popular since I can't find any other references for the name 'Plastique'. But maybe some of that was the cost. $12.50 in 1929 is about $168.00 today, a bit pricey.  
Found in McCall's Magazine, October, 1929. 

A Few Unmentionables for Christmas - 1960

A few more images from the 1960 Florida Fashions Catalog. Here are some lovely lingerie and frilly things to brighten the holidays!

New Line on Lingerie - from Glamour Magazine in 1943

This collection runs from a set for honeymoon breakfasts to pajamas for a gal who's strictly tailored even in bed. Which one is your favorite?

1. Party petticoat Puts rustle in your rumba, gives skirts crisper lines. Red, white, black checks, red bows. Bur-Mil rayon taffeta. By Iris. Bonwit Teller, $3.95 2. Sunday-best slip: beautifully tailored in Bur-Mil rayon crepe with amusing Scotties cross-stitched in blue. Blue lattice work shapes bodice cleverly. In tearose. By Yolande. Saks-Fifth Avenue, $3.95 3. A housecoat to make you feel as fresh as a daisy the minute you slip it on. Of white cotton wide-wale pique with pert ruffles of crisp eyelet embroidery edging the neck, sleeves and pockets. At Best, $10.95 4. For a girl who's strictly tailored even in bed: red and white checked cotton pajamas. Shaped jacket, white frog closing. By Collegiate. Lord & Taylor, $2.95 5. Cut for good behavior: slip that won't twist or ride up, guaranteed for a year. Tearose acetate rayon crepe. By Stardust. Janice Shops, 167 W. 34 St., $1.39 6. Rose rayon taffeta slip: no underarm or over-hip seams to ridge under dresses. By Miss Priority. McCreery, $1.29 7. Half-pint percale pajamas do double duty on the beach or in bedroom. Jaunty blue stripes. Bamberger's, Newark, $2.50

8. Sweet nightgown by Yolande to match slip No. 2. Saks-Fifth Ave., $5.95 9. Knee-deep in rosebuds and blue bows: sheer cotton batiste pajamas, soft ruffled pinafore top. Lord & Taylor, $1.95 10. Lightweight pinafore-nightie: flowered cotton batiste. Lord & Taylor, $2.95 11 - Blue appliqued posies. Pink rayon satin Movie Star slip. Saks-34th St., $1.39 12. A gown with shapely bodice, full skirt, works figure magic. White rayon crepe, eyelet trim. By Iris. Lord & Taylor, $7.95 13. Matching robe, for honeymoon break-fasts. By Iris. At Lord & Taylor, $10.95 14. Fine trappings for a trousseau. Pink rayon crepe slip, white lace edge. By Formula. Famous Fashion Shops, $2.98 15. Fits like your own skin. Rose-Petal Slip in tearose. Guaranteed for a year. Htitzler Brothers, Baltimore, $1.49 16. Pussywillows scamper on crinkly cotton pajamas. Don't iron; wear 'em fresh from the line. By Co-Jama. Stern's, $2.98 17. White cotton panties, rosebud-printed. Gimbels, Philadelphia, 54 cents 18. The way to lovely hands: at bedtime smooth on hand cream, slip into pink cotton sleeping, gloves. Elizabeth Arden. $2