Every Gal Wants These For Christmas!

More good ideas from Sears and Roebuck in 1948!

Gift Ideas for the Kids - 1948

The 1948 Sears and Roebuck catalog gives us lots of gift suggestions. Today for the kids we have warm hats, mittens and sweaters.  

A Few Unmentionables for Christmas - 1960

A few more images from the 1960 Florida Fashions Catalog. Here are some lovely lingerie and frilly things to brighten the holidays!

What to wear to the Christmas Party - 1960 Florida Fashions Inc.

This is a terrific catalog from Florida Fashions with lots of glamorous holiday choices from 1960. You just know that the Mad Men era was in full swing, that's a Joan Holloway look-a-like on the cover. But if you want to look just right at the company cocktail party you need to order soon, but they do offer "New Jet Air Super Service".

I wasn't able to find out much about this company, but this particular one was mailed to a Miss Elise in California, so they must have been nationwide. After all Florida Fashion Inc. "Brings Florida Glamour To You!"

Actually I always enjoy these sorts of catalogs because this is what women really wore and bought for their families. My mom (or your grandma) would have ordered from these exact sorts of catalogs and paid these prices. They could "Look like a Million! - for little money".