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Showing posts with label December. Show all posts
Showing posts with label December. Show all posts

It's 1967 - Let's Wear Paper Dresses!

Tuesday, April 15, 2014

The Paper Caper - 1967 Paper Dresses

You can't clean them, but you can snip off the dirty parts.

"The Duchess of Windsor has worn it. Joan Kennedy, wife of the senior senator from Massachusetts, worn paper to a fund raising tea she gave last spring and passed out duplicate dresses to her celebrated guests. Pop painter Robert Rauschenberg has a tailored suit of grocery-bag paper. Princess Lee Radziwill owns a gold quilted mini-mini with gold collar and gold side panels to match her newly gold hair. Jolie Gabor lunches in paper after swimming in her pool. A number of brides have worn it to their own weddings. In the south of France a concert pianist beat the heat by wearing a paper dinner jacket designed by Paris couturier Pierre Cardin, after scissoring off the sleeves so they wouldn't get in the way of the keyboard."


If you wanted to get your very own you could check with Scott Paper Co. - two styles at $1.25 each to promote their toilet paper. You could send for paper dresses if you bought Johnston Frozen Pies, or sent two butter wrappers to the American Dairy Association. A Go-Go Light hair lightener box top plus $1.25 could get you two mini-skirted mod-styled paper dresses from the Breck shampoo people..." Air India offered a mail-order sari ("Be the first princess in the palace to own one").
 Lever Brothers offered a fireproofed "Swinging Dress" in three vibrant colors with matching hat for $1.00 plus two Dove, Lux or Lifebuoy soap wrappers. 

No need to worry about that rattling noise when you walk. Fashion expert Eugenia Sheppard thinks it's the most fun since taffeta.

The live paper doll above wears paper bracelets and a metalized paper 'lame' handkerchief evening dress by Elisa Daggs ($12.00) The wig is made of Aluminum foil.
Dressed like a party snapper, tomorrow's hostess may entertain with paper items such as these exhibited at the Museum of Contemporary Crafts.
The bikini, made of polycoated Kaycel, costs $4 and is usually a throwaway after four dips.
The slicker of polycoated Lexon ($8) is good for two dozen outings.
Paper haute couture includes a wiggy mini, a key-tag and Green Stamp shift, an 'ermine' cape, informal and glittery evening dress, colorful at-home slippers.









For The Boy Who's 3 Or Less - Butterick Patterns from 1946

Thursday, March 13, 2014

Woman's Day Magazine let's us know what the well dressed young man should be wearing in 1946. Each of these are from Butterick Patterns. Does your toddler have a Sailor Playsuit, a Sunday-Best Suit, a Smock Coat and a Snow Suit with Helmet? Better get busy! 






It's the Cocktail Bra!

Sunday, December 29, 2013

It's "mysteriously provocative"!

For The New Years Party in 1937

Friday, December 27, 2013

Make an entrance...wear a cape inspired by British Peeresses! 




I Need a New Years Makeover

Thursday, December 26, 2013

I think I'll get my hair did...that should do the trick. 

Gift Ideas From 1890

Thursday, December 19, 2013

Here are some of the popular gifts from The Ladies Home Journal in 1890. You would be a big hit if you gave her a carpet sweeper or a dress form. He wanted felt slippers and perfume is always a good idea! 

A Christmas Letter to My Husband - 1934

Wednesday, December 18, 2013

A Singer For Christmas! "It would be better than a new dress..."

Make The Holiday Scene - the "With It" gift!

Sunday, December 15, 2013

In your velvetized paper Hostess Skirt. ...looks, feels, drapes, just like rich velvet! One wrap-around style fits all sizes - snips to any length with a scissors. Guaranteed to wash or dry clean and iron. Great for entertaining or for that "with it" gift. Attractively packaged, in Festive Red!  

Are your Christmas outfits ready?

Saturday, December 14, 2013


Maybe you are tired of shopping too.

Thursday, December 12, 2013

I am feeling much better since yesterday, but man, this getting ready for Christmas takes it out of a gal! 

I Have THE Cold.

Wednesday, December 11, 2013

I wanted to be witty and clever today, but instead you just get cranky and pitiful. Sorry 'bout that. 

For Good Little Girls in 1937

Friday, December 6, 2013

Get them ready for the holiday parties in a new dress! 


Under His Tree

Wednesday, December 4, 2013

Gifts for the Men...suggested by Popular Science in 1962. 

And last but not least;



High Tech Christmas Gifts - 1937

Tuesday, December 3, 2013

"You, too, can help your children to prepare for opportunities to come...and do it within your Christmas Budget!" "...your children will be learning to think at the keys of a Royal Portable, a priceless permanent asset." 
 






Bel Air, The Housewife's Sewing Machine - 1958

Friday, July 27, 2012

Be fair to yourself, get "The Housewife's Sewing Machine". After all it's Beautifully Designed and Built For a Lifetime.
Produced by Consolidated Sewing Machine Corp. (still in business) actually these were probably Singer knockoffs, made in Japan. There is more information here. There is a video of a very similar Bel Air machine showing it in action. These were sturdy, powerful machines. He shows it sewing 8 layers of denim and leather. So maybe you "Better Buy Bel Air"!


When they advertise "bargains" in Sewing Machines from 1958

Thursday, July 26, 2012

This is a helpful list from Good Housekeeping Magazine, 1958. What is interesting is how many of these warning still apply...Buyer Beware!


There are many good sewing machines on the market today, in a wide range of prices, Unfortunately, some dealers use questionable selling practices to push a particular machine or to obtain a higher price for it than it sells for elsewhere. This situation exists predominantly in the field of sewing machines, although to some extent it also involves vacuum cleaners and other appliances. Here are some practices that may be outright trickery.

  • Fake "contests," in which the solution is obvious ("Count the number of Santa Clauses in this ad") and the prize is a "substantial reduction from the regular price of the machine. The catch? The "reduced price" is the price the same or comparable machines customarily sell for elsewhere.
  • Bait advertising, in which a machine is advertised at a very low price. When you go to buy it, however, you find that it is "nailed to the floor"-i.e., the dealer belittles it, tries to pressure you into buying a higher price model.
  • Phony offers, such as "free trial' or "refund if you're not completely happy with our machine." Once you've had a machine delivered to your home, you may find you're obligated to pay for it, satisfied or not.
  • Worthless guarantees. Blank guarantees or those signed by a dealer alone are no real protection unless the dealer is long-established and reputable. A guarantee is only as good as the party offering it.
  • "Flying squad" salesman. Representing a "dealer" you've never heard of, they canvass a town from door to door, offer "bargain" prices, then move on. If a machine bought this way turns out to be faulty, there is no one to complain to or obtain service from.
  • Inflated list prices. These are sometimes quoted to make an advertised "sale" price look good. Often, however, the true list price and the so-called sale price are about the same.
  • Other lures. "Earn a sewing machine by making garments in your spare time." (Selling the garments is left up to you; the dealer will not accept them in part payment ior the machine.) "A huge trade-in for your old machine." (This can mean that the price of the new machine will be inflated as well.) 
  • "We give an advertising allowance." (This "allowance," if any, is often made only if sales are made to friends and acquaintances, whose names you supply.)
  • Sometimes dissatisfaction with a machine is the customer's own fault. To avoid disappointment, follow these rules when you buy.
  • Make sure you read and understand the terms of any contracts, agreements, receipts, etc., you sign.
  •  If you decide on a low-price machine, don't expect it necessarily to give you the added features and performance of a more expensive model. And be sure that you sit down and try the machine.
  • If you buy an automatic zigzag machine, expect to study its operation to gain skill, no matter how experienced you are on a straight-stitch machine.
  • Don't buy a machine on the installment plan if the terms are likely to be a hardship. In these circumstances, a slight defect may become magnified in your eyes, make you unreasonably dissatisfied with your purchase.
  •  Don't think that you're driving a shrewd bargain if you seem to be talking a dealer out of every cent of profit on a transaction. He is not in business for his health, and if you force the basic price of the machine down too far, he may more than make it up in hidden extras, such as charges for delivery, service, or lessons ordinarily provided free.

Love, Life and Lipstick. Smart Girl in a Smart Restaurant - 1958

Wednesday, July 25, 2012

From the Good Housekeeping Magazine, December 1958, we are given advice on how to behave at a restaurant. A lot of this can be summed up with "..grin and bear it".

It's lots nicer than eating at Joe's diner, and no harder, if you know the ropes.

Do you have to check your coat?

Boys must; girls usually don't, unless it's a restaurant where there's dancing.

Does a girl give her order to her date or to the waiter?

It's more gracious to give it to your date; but not all boys-and not all waiters-have been briefed on this convention. If your date seems uncertain, or if the waiter looks at you expectantly, speak directly to him.

What do you do if the order's wrong?

That depends. If the waiter actually brings the wrong food, tell your date, and he'll have the waiter change it. If something's not cooked as you like it -too rare or too well done-our advice is: grin and bear it. Sending things back to the kitchen is tricky business, and you're likely to end by embarrassing yourself and/or your escort.

What if you want to visit the ladies' room?

It couldn't be simpler. Just say to your date, "Please excuse me for a minute." Don't make any coy references to the "little girls' room." If you don't know where it is, ask a waiter. (He answers this question roughly fifty times a night and is not at all dismayed by it.)

Should you tip a ladies' room maid?

Yes. Give her fifteen cents unless you've asked for some special service. Don't let the display quarters in her coin dish fool you. They're usually come-ons.

What about table-hopping?

The less, the better. If you see someone you know, smile and nod inconspicuously. Or stop for a second on the way in or out to say, "Hi." But don't stand around-somebody's food is bound to get cold. And don't suggest making foursomes of twosomes. Restaurant tables aren't elastic, and it's a fair assumption that people are together because they want to be together, not part of a mob.

Dressed For A Party - For Girls and Gals! - 1953

Tuesday, December 27, 2011

Bring in the new year with some party dresses for girls, toddlers and ladies from Family Circle Magazine, 1953.
Looks like everybody was ready for a good time!



Christmas Surprise - What To Give Dad - A Mother / Daughter Makeover! 1958

Thursday, December 22, 2011

"Christmas Surprise - How one family solved the problem of what to give Dad."
Just go to the Good Housekeeping Beauty Clinic and go from "Harassed housewife to chic matron" and "From careless teen-ager to gracious, groomed young lady"

"Here's how they did it!"

"He's so hard to buy for!" The cliche fitted Mr. Joseph Ambrosia, of New York City, to a T; but Mrs. Ambrosia and nineteen -year-old Sandy found the perfect solution. Their Christmas present to Dad this year: a dramatically prettier wife and daughter. The transformation, supervised by our Beauty Clinic, took about two months, but didn't interrupt business-as-usual for Mrs. Ambrosia, a housewife, mother of four, and dedicated church worker, or for Sandy, a Good Housekeeping secretary, drama student, and a bit of a butterfly. Was their "present" a success? We leave it to you. Look at the pictures on the following pages, and see what you think.

A ban on nail biting was the first step for both Ambrosias. Sandy was a cuticle-chewer, too. But weekly manicures in the Beauty Clinic and the delight of having good-looking nails strengthened their determination. Once a day, Sandy smoothed on cuticle cream and her mother soaked brittle nails in nail hardener. Mrs. Ambrosia pampered rough hands often, with cream or lotion, and took to wearing gloves for every household chore. Results? Just see the pictures?

Sandy's eyes are brown and almond shape. And they smile when she does. But they needed a touch of boldness. We plucked the mischievous hairs beneath and between her brows, giving them a clean outward sweep. Shimmering green eye shadow contrasted with dark eyes, and long, thick lashes were tipped with mascara.

Make-up for the office had meant lipstick only-until we gave good reasons and showed results to our amateur actress. On Sandy's naturally oily skin, we used dry cake make-up. Contour curves under the eyes were lightened with ivory-tone foundation. A prominent chin retired with a darker foundation. Two powderings - the first as a prime coat, the second as a finish -prettied the clearest skin Sandy ever had. Her expressive eyes (the envy of the Beauty Clinic staff) are described above. Lipstick in a Christmas pumpkin shade was simpatico with her coral dress and nails.

Dad's biggest presents were his girls' new hair styles. All year long he had been hinting, in tactful male fashion, that Sandy and her mother have their hair styled. He'd tweak Sandy's pony tail and point to his own easy-to-manage hairdo.

The miracle of posture. Before her beauty course, Sandy walked and worked as though she had weights on her ears. Before: head and shoulders drooped, chest collapsed, as she read the paper. After - packages held at waist level, head high, chest expanded, back straight, shoulders wide.

It took courage for Sandy to part with her pony tail. Her last haircut had been a full year before. But after a few minutes of deft cutting and shaping, our gamine began to emerge. Gone were the unruly bangs, the wispy temple hairs, the long tress with its plaguing split ends. Sandy made one plea when we were styling her hair: "Please give me a hairdo that doesn't need much setting." We chose a short, face-framing style, with a smooth crown and sides that curled ever so gently about the ears. Sandy's fine hair curled willingly and stayed pretty-with the promised very little setting - when hair spray was used to set and hold it. A hair rinse, which added red highlights, also gave it more body. And a nightly routine of vigorous brushing rewarded Sandy with newly lustrous locks.

Sandy's complexion had always been her pet peeve. Like so many young skins, hers was oily and often dotted with blemishes and blackheads. Her new beauty regimen called for frequent lathering with medicated soap, followed by lots of hot, then cool, water and an astringent. At night, she hid her blemishes under healing cream, and twice a week applied a facial mask for oily skin. A wholesome diet, with no blemish - making sweets, clarified her skin in two months.


Mrs. Ambrosia impatiently waited her turn in the beauty chair. Like many busy women, she bad long ignored the feminine arts for more practical matters. Now she was in a rush to become a "new woman." We cut her hair and fashioned a short, pert style, with hair brushed up and back from the sides and pouffed high on top in a modified Empress coif, to slim her roundish face. A gentle, rod-type permanent disciplined her soft, fine hair, giving it body and a naturally curly look. Dandruff disappeared under the persuasion of a good antidandruff treatment, administered with weekly regularity. The final touch was a rich coppery rinse, which gave her dull locks new vitality.

Two figure problems confronted Mrs. Ambrosia: padded bips and poor posture bothered her in every costume. We gave her a series of exercises to tone and tighten the little bulges. A faithful student, she exercised 20 minutes every busy day. The result: waist and hips measured two inches smaller. "I'm going to keep it up," Mrs. Ambrosia told us. "I feel more nimble." A balanced, low-calorie diet trimmed off seven extra pounds in two months. Exercise improved her posture, gave her a confident air.

"Dry skin makes me look older," she said. We agreed. Early in the game, we explained to Mrs. Ambrosia the gifts of moisture lotion. It worked softening, dewy magic while she slept and under daytime make-up. A creamy foundation, instead of her customary "just powder," was a buffer against sun and wind. Peachy powder livened her pallid complexion. Lifting and lengthening scanty brows with eyebrow pencil and Christmas-green eye shadow on lids gave importance to subdued eyes. Cheating with a Santa-Claus-red lipstick, to give a generous mouth, made her look the winsome matron she is.